Kappa Delta Marketing
Final Float
While I was Director of Social Media & Marketing, I was responsible for overseeing all marketing efforts such as: creating social media campaigns for Instagram, Facebook, and TikTok, promoting our core values, as well as directing artistic efforts through merchandise, banners, social media graphics, and digital imaging. Please review my marketing tactics that were crucial in fostering strong connections with potential new members, contributing significantly to our chapter’s growth and success.
Applications Used: Canva and Lightroom
Kappa Delta’s Homecoming Float Design
At Texas Tech, all sororities and fraternities pair up and participate in designing a homecoming float. I used a combination of Canva and Procreate to bring these concepts to life, and we proudly won 1st place two years in a row.
Digital Designs
